DissolveThe next scene appears through the first one.
PushThe next scene pushes the first one out of frame.
CoverThe next scene slides over the first one, which steps back a little.
WipeA band in your colour crosses the frame at an angle and uncovers the next scene.
Blur throughThe picture blurs, then the next scene comes into focus.
Rack focusThe first scene drifts out of focus while the next one sharpens.
MosaicThe picture breaks into big pixels and re-forms as the next scene.
ProGlitchThe picture jumps in slices, like a signal dropping out, and locks back onto the next scene.
Dip to colourThe scene fades into a colour (your brand's dark, its colour or its light) and the next one comes out of it: a breath, a change of chapter.
MeltThe picture melts and runs down the screen in long uneven trails, like paint still too wet: the next scene was behind it.
TideYour two colours come in by a corner as a sheet with hazy edges, one above, one below, and take the whole picture, faster and faster. A second front sets off from the next corner, edged with a third tint born of the two: behind it the next scene is already there, its first word readable while the colours finish withdrawing to the far corner.
CloudA bank of cloud rises from the bottom of the picture: big round billows of uneven sizes that roll and swell as they come, pale on top and shaded with a little of your colour in their hollows. It hides the scene, passes, and frays away over the next one.
ProBlade of lightA slanting ray of light passes over the picture: ahead of it the scene, behind it the next one. Where it passes the picture brightens with your colour, softens for a moment and keeps a luminous trail.
Grain flightThe scene comes apart into grains of light that the wind carries off to the right, bit by bit, while the next scene's grains blow in behind them and settle in their places.